Marketing · Education Brand
Lead Generation Campaign for Education Brand
Meta Ads lead generation campaign for an education brand targeting UP students. 640+ leads at Rs 371 cost per lead.
The Problem
The coaching brand needed targeted enquiries for their new batch. Existing organic reach was limited and they had no paid media setup.
Our Approach
Audience research, lookalike modelling, creative testing with 4 reel variants, and conversion tracking with Meta Pixel + Conversions API.
The Solution
Built a Meta Ads Manager structure with TOF/MOF/BOF campaigns. Created 4 reel creatives tested weekly. Set up CAPI for accurate server-side tracking of leads.
Result
640+ qualified leads in 7 weeks. Cost per lead dropped from Rs 640 to Rs 371 over time. Conversion rate to admission calls: 18%.
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